?ㄧ??????????板??朵唬锛??ラ????杈圭??涓??????灞?锛?绔?浜?涔??ョ??婵?????浼?涓?瑕??冲?ㄦ捣??淇℃??腑?遍????猴??稿?????瀹㈡?风??娉ㄦ??锛?骞舵??缁?杞???涓哄?瀹???娑?璐硅??锛?灏卞?椤讳????存?鸿?姐???撮??????ラ??宸ュ?枫??????17.c.07.cpm??姝ｆ????蜂?娆惧?杩????????╂?版?ф?板??ラ??瑙ｅ?虫?规?锛?瀹?浠?PM锛?CostPerMille锛??冲??娆″?绀轰?璐癸?涓烘?稿?锛?浣??跺??娑佃?涓?姝??姝ゃ??
瀹?涓?浠?浠????绉?璁¤垂妯″?锛??存???绉????版???瀵????鸿?芥???俱??绮剧???杩??ュ??????杩借釜浜?涓?浣???缁煎???ц?ラ??寮???锛??ㄥ?ㄥ府?╀?涓?浠ユ?翠??????????撮???????锛?瀹??拌?ラ??浠峰?肩????澶у????
??17.c.07.cpm????寮哄ぇ涔?澶?锛?棣???浣??板?ㄥ?跺?娴烽???版????娣卞害????涓??鸿?藉?????藉??涓????ㄦ?板??ラ??棰???锛??版?????甸?锛?娲?瀵??????抽????杩?娆惧钩?拌?藉??村???ヨ??箍?????俱??缃?绔?娴??????ㄦ?疯?涓恒??绀句氦濯?浣?浜??ㄧ??ㄦ?逛???澶?缁村害?版???骞堕??杩???杩???绠?娉?杩?琛?澶???????????
杩?涓?浠?浠?????????版????伙???????杩??哄?ㄥ?涔???浜哄伐?鸿?芥??????????洪????????ㄦ?版?????????ㄦ?风?诲?????磋叮??濂姐??娑?璐逛?????琛?涓鸿建杩圭?娣卞?淇℃????渚?濡?锛?瀹??藉?璇????哄????ㄦ?风兢浣?瀵圭?瑰?浜у???????¤〃?板?烘?撮????磋叮锛?浠?浠???娲昏??堕?存?????讹?浠?浠???甯镐???杩????娓????ヨЕ淇℃???浠ュ??浠?浠??浣?绉?绫诲??????瀹规?存??浜х???遍福??
杩?绉?绮惧????娲?瀵?锛?浣垮??ラ??娲诲?ㄨ?藉?浠???骞挎??缃?????浼?缁?妯″?锛?杞???涓衡??绮惧?????烩????绛??ャ??浼?涓?涓?????瑕??辫垂瀹?璐电??棰?绠??昏Е杈鹃?ｄ????藉??朵骇???????′????磋叮??娼??ㄥ??凤???????互灏?璧?婧???涓????ュ?版????浠峰?肩??????缇や?涓?锛?浠???澶уぇ??楂??ラ????璧????ョ??锛?ROI锛???
?轰?绮惧?????版???瀵?锛???17.c.07.cpm??杩?涓?姝ュ??颁??ラ??娲诲?ㄧ???鸿?藉??涓????ㄥ????瀹??藉??规???璁剧???ラ?????????ㄦ?风?诲??锛????ㄥ?归????浼???骞垮??浣??????炬?堕?淬??????绱?????瑙﹁揪娓?????杩????崇??锛??ラ??浜哄????互灏?绻???????澶??х??宸ヤ?浜ょ?绯荤?锛?浠???瑙ｆ?惧?烘?ワ?涓?娉ㄤ??村?锋???ユ?у???????х??宸ヤ?锛?濡?????绛??ョ???跺?????????瀹圭????纾ㄤ互???ㄦ?峰?崇郴????ユ繁搴︾淮?ゃ??
渚?濡?锛?褰?绯荤?璇????梆??告??涓??ㄦ?风兢浣?瀵规??娆炬?板??琛ㄧ?板?烘????磋叮?讹?瀹???互?ㄧ?ㄦ?锋??娲昏????堕?存?锛???杩??跺??濂界??绀句氦濯?浣?骞冲?帮??ㄩ????韬???剁??骞垮??淇℃???骞跺?瀵煎?惰???骇??璇︽??椤点???翠釜杩?绋????????浜哄伐骞查?锛?楂???涓?绮惧????
??17.c.07.cpm?????″??????PM妯″?锛??ㄢ??17.c.07????????涓?锛?琚??浜?浜??存繁灞???哥???????CPM浣?涓轰?绉?????琛￠??????锛???韩灏卞己璋?????????搴﹀??瑙﹁揪???淬???ㄢ??17.c.07.cpm????浣?绯讳腑锛?姣?涓?娆″?绀猴?Mille锛??冲??娆★??戒?浠?浠????????淇℃??????锛??????轰??版?????????鸿?界?娉?锛?纭??姣?涓?娆℃?????藉敖???藉?拌Е杈炬???稿?崇??娼??ㄥ??枫??
杩????绉?????璐ㄩ??????????锛??????????????峰?????骞冲?颁???缁???????剧??ワ??规???????浜??ㄦ?版????杞???????锛??ㄦ??璋??寸?浠枫??瀹?????????锛???姹??ㄦ?涓?娆?PM?????ヤ腑锛???澶у???板??板????璁ょ?ュ害???ㄦ?峰?磋叮搴﹀????缁?杞?????????澧??裤??杩?涓轰?涓???渚?浜?涓?绉??撮???????村???х???ラ??????ā寮?锛????剁‘淇?浜??ラ??娲诲?ㄧ???????у????????
??17.c.07.cpm??杩??峰?寮哄ぇ??璺ㄥ钩?版?村???藉?????ㄥ?浠?澶????????板?????涓???ㄦ?锋椿璺??ㄥ??绉?涓?????骞冲?帮?濡???绱㈠?????绀句氦濯?浣??????棰?骞冲?般????瀹硅?璁?钩?扮???涓?涓????????ラ??绛??ワ?蹇??堕??瑕?????杩?浜?瀛ょ???娓???锛?褰㈡????????搴???璇ュ钩?拌?藉???缂?瀵规?ヤ富娴???骞垮??浜ゆ??骞冲?帮?AdExchange锛???绋?搴???璐?拱骞冲?帮?DSP锛?浠ュ????绫诲?浣?璧?婧?锛?瀹??板箍????涓?绔?寮????俱??绠＄????浼?????
杩????崇??浼?涓????????ｇ簿???诲?瀵瑰?涓?钩?扮????浣?锛???????互??杩?涓?涓??涓????????瀹??拌法骞冲?般??璺ㄥ?浣????ラ??娲诲???骞娥???瀵规?翠?????杩?琛?缁?涓??????у??璇?浼般??杩?绉??村???藉??锛???澶у?扮???浜??板??ラ????澶????э?????浜?杩??ユ????锛?骞舵???╀???寤烘?村??涓??村??杩?璐???????浣?楠???
?ㄥ??瀹硅?ラ???归?????17.c.07.cpm??涔???渚?浜????扮??瑙ｅ?虫?规???骞冲?拌?藉??????ㄦ?峰?涓???绫诲????瀹圭????濂斤?骞舵?规???浜?娲?瀵?锛??鸿?藉?版?ㄨ?????????村?峰?稿???????瀹广??瀹???互甯??╀?涓?璇????烘???藉?璧风??????浼??遍福??涓婚???褰㈠???椋??硷?骞跺??朵???浼??????炬??????舵?虹?哥?????
渚?濡?锛?瀵逛?骞磋交?ㄦ?风兢浣?锛????棰???浜??ㄦ?у己???炬????瀹瑰???芥?村??娆㈣?锛???瀵逛?涓?涓?棰?????娼??ㄥ??凤?娣卞害?????ュ????琛?涓??界??功???村?峰?稿???????杩???17.c.07.cpm??锛?浼?涓???互瀹??板??瀹逛??ㄦ?烽??姹???绮惧???归??锛???楂???瀹圭????????????杞???????锛?浠????ㄥ??瀹硅?ラ??棰???寤虹?璧峰己澶х??绔?浜?浼??裤??
?昏??瑷?涔?锛???17.c.07.cpm??涓?浠?浠????涓?????伐?凤??存???绉??ラ????蹇电???╂?般??瀹?灏??版?????鸿?姐?????ㄥ?????村???藉????涓轰?浣?锛?涓轰?涓???渚?浜?涓?涓???????????寮哄ぇ?板??ラ??寮??????ㄨ?涓??扁??17.c.07.cpm??椹卞?ㄧ???朵唬锛?浼?涓?灏??藉??存繁?诲?扮??瑙ｅ??凤??寸簿???拌Е杈剧????锛??撮????版?ц??ラ??娲诲???骞舵??缁?瀹??板????缁???涓??″??裤??
?ㄦ?板??ラ????娴╃????绌轰腑锛???17.c.07.cpm???瑰?涓?棰???????璧风???版??锛?浠ュ?剁???圭??璁捐???蹇靛????瓒??????借〃?帮?姝ｅ?ㄦ繁?诲?版?瑰????浼?涓?涓?娑?璐硅??浜??ㄧ???瑰?锛?椹卞?ㄧ???ラ??绛??ョ????绾ф??唬??瀹?瓒?瓒?浜?浼?缁???????娆″?绀轰?璐光????琛ㄩ?㈡??涔?锛?灏?CPM??浠峰?兼?????颁?涓?涓??扮??缁村害???????鸿?姐??绮惧????楂???涓????х??浠峰?间???????
??17.c.07.cpm?????稿?绔?浜???涔?涓??ㄤ??跺己澶х????澧??块?瀹⑩???藉????澧??块?瀹??椤惧????涔?锛????绉?浠ユ?版??负瀵煎????浠ュ揩??澧??夸负???????ラ????缁村??瀹?璺点??璇ュ钩?版???负浜????′?杩?涓???蹇佃??????瀹???杩???缁???A/B娴?璇???澶?????娴?璇?浠ュ??瀹??舵?版????棣?锛?涓??????骞垮?????????藉?伴〉璁捐????ㄦ?疯矾寰?绛???涓?????锛?浠ユ??灏?????????扮?ㄦ?疯?峰????娲昏?搴︽??????杞???????绐??淬??
渚?濡?锛?瀹??藉?????涓?????妗???涓???????剧??缁???瀵圭?瑰?荤????褰卞??锛?骞惰???ㄩ???╄〃????版??浣崇???规?杩?琛?澶ц?妯℃???俱??瀹?杩???互杩借釜?ㄦ?峰?ㄧ?绔?涓???姣?涓?涓??瑰?诲??????锛????扮?ㄦ?锋?澶辩???抽?????癸?骞舵???洪??瀵规?х???硅?寤鸿?锛?浠???涓????????翠????ㄦ?风???藉?ㄦ??浠峰?硷?LTV锛???杩?绉?杩?唬寮???瀹?楠??х??浼???杩?绋?锛?????版???扮骇澧??跨???抽????
??17.c.07.cpm??瀵瑰??蜂?楠????虫敞锛????惰耽寰?甯??洪???????︿???瑕???绱????ㄥ??瀹圭???哥????ユ?朵唬锛??ㄦ?峰?浣?璐ㄩ????骞叉?版?у己??骞垮???╁凡浜х????????璇ュ钩?版繁?荤??瑙ｈ?涓??癸???姝ゅ?ㄦ???捐?绋?涓??濮?缁?灏??ㄦ?蜂?楠?缃???稿?浣?缃???瀹???杩?瀵圭?ㄦ?疯?涓哄????濂界??娣卞害????锛?纭???ㄩ????淇℃?????ㄦ?锋???磋叮???????锋??浠峰?肩???????ㄥ???????堕?村???烘??????扮????
渚?濡?锛?褰??ㄦ?锋??ㄦ??绱㈢?稿?充骇??淇℃???讹????舵?ㄩ??绮惧????骞垮??锛?褰??ㄦ?锋?瑙???瀹规?讹?浠ュ????骞垮????褰㈠????ワ?涓??????ㄦ?烽??璇讳?楠?????杩???渚??村??涓??у?????稿?虫?ф?村己???ㄦ?蜂?楠?锛?浼?涓?涓?浠??藉???楂?骞垮?????瑰?荤????杞?????锛??磋?藉缓绔?璧疯??ソ??????褰㈣薄锛??瑰?荤?ㄦ?风??蹇?璇?搴︺??杩????绉?浠????ㄩ?????扳?????♀?????ラ????蹇佃浆????
?ㄥ箍?????剧??绮剧???杩??ユ?归?????17.c.07.cpm????渚?浜????????????у?跺?????垫椿?с??浼?涓???互?规????韩???ラ??????锛?璁惧????剁簿缁??????剧淮搴︼??????板????骞撮????у?????磋叮??璁惧???琛?涓虹?绛?锛????冲??互缁??????涔???DMP锛?DataManagementPlatform锛??版???琛?绮惧??瀹?????
骞冲?版??渚?浜?澶?绉??轰环绛??ワ?濡????ㄥ?轰环?????ㄥ?轰环??????ROAS锛?ReturnonAdSpend锛??吼??′环绛?锛?浼?涓???互?规???????campaign???????╂????????绛??ャ???撮??瑕??????瀹?????瀹??剁???ф???炬????锛?骞惰?藉??规???版????棣?锛??虫?惰??存???剧??ャ??
杩?绉?绮剧?????杩??ヨ?藉??锛?浣垮?浼?涓??藉???澶ч??搴﹀?拌??挎???????撅?灏?姣?涓????遍?借?卞?ㄥ????涓?锛?纭??姣?涓?绗?CPM???ラ?借?戒骇????澶х????涓?浠峰?笺??
??17.c.07.cpm???ㄨ ??骞垮???????归???涔???渚?浜??村??涓板???娣卞?ョ??????浣?绯汇???や?浼?缁???CPM??CPC锛?CostPerClick锛???CTR锛?Click-ThroughRate锛?绛?????澶?锛?瀹?杩??藉?杩借釜?撮?绾у????杞???????锛?濡?CPA锛?CostPerAcquisition锛???ROI??ROAS???ㄦ??TV绛???
?村?峰???绘?х?????骞冲?拌?藉?杩?琛?褰???????锛?甯??╀?涓???瑙ｄ???瑙︾?瑰?ㄧ?ㄦ?疯浆??璺??涓???璐＄??害锛?浠????寸?瀛﹀?板?????ラ??棰?绠?锛?浼???璺ㄦ??????ラ??绛??ャ??渚?濡?锛?瀹????芥??ず?猴??界?舵??涓?ぞ浜ゅ?浣?骞垮?????瑰?荤??涓?楂?锛?浣?瀹??ㄧ?ㄦ?烽?娆′?瑙ｅ?板?????归?㈣捣?梆??镐??抽??????涓哄??缁?????绱㈠箍??杞???濂?瀹?浜??虹???
杩?绉?娣卞害??????琛￠????褰???????锛?璁╄?ラ??娲诲?ㄥ??寰??村??????????????锛?涓轰?涓???渚??崇???????
灞??????ワ???17.c.07.cpm??杩?灏?涓???????浜哄伐?鸿?姐???哄?ㄥ?涔???澶ф?版?????娌挎???????猸?缁?凯浠ｅ??绾с??渚?濡?锛?棰?娴??у????灏??藉?????棰??ゅ??鸿??垮???ㄦ?烽??姹?????锛?瀹??拌?ラ??绛??ョ??瓒???甯?灞?锛????惰?瑷?澶???锛?NLP锛?灏?杩?涓?姝ユ????骞垮??????????瀹圭???????鸿?藉??姘村钩锛?浣垮?舵?村??璐磋??ㄦ?风????????璇??锛???璺ㄨ?澶???璺ㄥ?烘????杩借釜?藉??灏??村??瀹???锛???寤烘?村??淬???寸?涓????ㄦ?疯?涓虹?诲????
杩?涓????藉?浣垮???17.c.07.cpm????涓轰?涓??ㄦ?板???娴?疆涓??淇???绔?浜?浼??裤??椹卞?ㄤ??℃??缁???跨????ヤ?????缂虹???稿?寮?????
瀵逛?浠讳?娓存???ㄦ?板??ラ??棰?????寰?绐??寸??浼?涓???瑷?锛???17.c.07.cpm???芥??渚?浜?涓?涓????峰?稿?????瑙ｅ?虫?规???瀹?涓?浠?浠????涓?钩?帮??存???绉?璧??斤?涓?绉?椹卞???涓?绉???寰??存?鸿?姐???撮??????村?风???╄?藉?????板??ラ???扮邯?????ュ?????ユ?扁??17.c.07.cpm??锛?灏辨???ユ?辨???ョ??澧??裤??
????涓?杞?/a>
涓???缃?寰?俊